Smart City Media Infrastructure

Sustainable DOOH, Programmatic Advertisement for Connected Public Spaces.

Solar Outdoor Media transforms smart city infrastructure into a sustainable communication and media platform. Through Solar Wi-Fi Eco Bin® units, digital displays, static media surfaces, public Wi-Fi engagement, city communication, and data-enabled reporting, municipalities, venues, campuses, ports, transport environments, and commercial districts can activate public-facing communication while creating new value from urban infrastructure.

Request Media Information Bring This to Your City

Our Ideas Create Value.

01 · The Media Layer

A New Media Layer for Urban Infrastructure.

Sustainable DOOH, programmatic advertisement allows public and private operators to combine environmental infrastructure with communication, public information, and commercial media. Solar Outdoor Media’s platform is designed to support advertising, sponsorship, municipal campaigns, public service messages, event communication, environmental awareness, and brand visibility across connected smart city assets.

Communication Capabilities

  • Digital screen communication where enabled
  • Static media surfaces
  • Programmatic advertisement capability
  • Public information campaigns
  • Sustainability awareness campaigns

Visibility & Reporting

  • Sponsor and partner visibility
  • City and venue messaging
  • Campaign reporting where enabled
  • Integration with public Wi-Fi engagement where activated

02 · Purpose First

Media Value Without Losing Infrastructure Purpose.

The Solar Wi-Fi Eco Bin® is first an infrastructure asset. Its media layer is designed to support the deployment model while preserving the environmental, civic, and operational purpose of the unit. The objective is to create a financially sustainable model that supports recycling, public connectivity, citizen communication, and data-driven smart city services.

  • Supports revenue generation through media
  • Can reduce dependency on direct municipal purchasing models
  • Supports public service communication
  • Creates sponsorship and brand visibility opportunities
  • Links environmental infrastructure with media monetisation
  • Helps make smart city deployments more financially viable
  • Preserves the civic and environmental role of the infrastructure

03 · Who It Serves

Built for Cities, Operators, Venues, and Commercial Districts.

Municipalities

Public-space communication, city campaigns, and citizen messaging.

Transport Operators

Passenger information and high-traffic communication zones.

Port & Marina Operators

Waterfront, terminal, and passenger-area communication.

Campuses & Universities

Sustainability messaging and student engagement.

Shopping & Retail Destinations

Sponsor visibility and commercial media activation.

Sports Venues

Event communication and partner branding.

Cultural Venues

Public programming and visitor information.

Events & Congresses

Temporary campaigns and wayfinding communication.

Commercial Real Estate

District-level engagement and brand presence.

Fuel & Convenience Networks

Roadside communication and sponsor activation.

04 · Data-Enabled

Data-Enabled Media and Engagement.

Where public Wi-Fi, digital displays, QR interactions, campaign reporting, or dashboard integrations are enabled, Solar Outdoor Media infrastructure can support aggregated engagement insights, campaign visibility, impression reporting, connection patterns, and venue-level analytics · always subject to user consent, privacy requirements, and local data protection rules.

  • Aggregated campaign reporting
  • Venue-level engagement visibility
  • Public Wi-Fi interaction data where enabled
  • QR campaign engagement where enabled
  • Sponsor and partner reporting
  • City communication performance visibility
  • Privacy-compliant analytics language
Privacy: All user-related analytics are consent-based, transparent, aggregated where appropriate, and subject to applicable data protection rules.

05 · Connected Intelligence

Connected to the Intelligence Layer.

Sustainable DOOH, programmatic advertisement becomes more valuable when connected to the broader Solar Outdoor Media technology layer. Through SOM WasteOS, IoT sensors, dashboard reporting, and public connectivity, media activation can coexist with operational intelligence, recycling visibility, and smart city reporting.

SOM WasteOS WasteOS Dashboard Public Wi-Fi Engagement ESG & Circular Economy Infrastructure Monetisation

Get Started

Activate Sustainable Media Infrastructure.

Explore how Solar Outdoor Media can help transform public infrastructure into a sustainable communication, media, and data-enabled platform for cities, venues, campuses, ports, and commercial districts.

Request Media Information Partner With Us

Our Ideas Create Value.